Senior Manager - Category Marketing
Marketing & Communications
Mumbai, Maharashtra, India
Posted on Aug 13, 2026
About The Role
We are hiring Category Marketing Manager, owning end-to-end brand and content marketing for a specific beauty category. This role sits at the intersection of category strategy and brand marketing — you will be the voice of your category, translating consumer and product understanding into sharp, culturally-relevant content and campaigns that drive category growth.
This is a content-first role. We are specifically looking for people with a strong sense of content nuance — what makes a hook work, what a category's audience actually responds to, and how to build a distinct brand voice for a category — rather than a purely analytical or operations-first category management background.
Key Responsibilities
We're prioritizing candidates from D2C brand marketing backgrounds over traditional category management or e-commerce operations backgrounds for this specific role. D2C brand marketers tend to have first-hand experience owning a brand's voice, running content end-to-end, and developing the kind of nuanced content instinct this role needs — understanding not just what to say, but how to say it in a way a category's audience actually responds to.
Reporting & Structure
Each Category Marketing Manager will own their category independently, with shared support from central design, performance marketing, and influencer/creator operations teams. Close day-to-day collaboration with the Category Management (buy-side) counterpart for the same category is expected.
We are hiring Category Marketing Manager, owning end-to-end brand and content marketing for a specific beauty category. This role sits at the intersection of category strategy and brand marketing — you will be the voice of your category, translating consumer and product understanding into sharp, culturally-relevant content and campaigns that drive category growth.
This is a content-first role. We are specifically looking for people with a strong sense of content nuance — what makes a hook work, what a category's audience actually responds to, and how to build a distinct brand voice for a category — rather than a purely analytical or operations-first category management background.
Key Responsibilities
- Own end-to-end brand marketing and content strategy for your assigned category.
- Develop a distinct content voice and creative point of view for the category — across social, influencer, on-platform, and campaign content.
- Plan and execute category-specific marketing campaigns and launches, in partnership with brand, design, and performance marketing teams.
- Translate category and consumer insights (trends, whitespace, competitor moves) into content themes, messaging, and campaign ideas.
- Build and manage a strong creator/influencer ecosystem relevant to the category to drive organic content and credibility.
- Partner closely with the Category Management (buy-side) team to align marketing calendars with assortment, promotions, and business priorities.
- Track content and campaign performance (engagement, content-driven GMV, brand lift) and iterate quickly based on what's working.
- Stay closely tuned to category trends, new launches, and cultural moments relevant to your category's audience.
- 4-8 years of experience in brand marketing / content marketing, ideally at a D2C brand (beauty, personal care, or a strongly content-led D2C category).
- A demonstrated understanding of content nuance — you should be able to point to work you've done and explain why a specific piece of content worked, not just that it did.
- Hands-on experience building or managing brand voice, content calendars, or campaign concepts — not just briefing external agencies.
- Experience working with or managing influencer/creator relationships is a strong plus.
- Comfort working closely with data (engagement metrics, content-attributed sales) to inform creative decisions, even if not a core analytics background.
- Genuine interest in and knowledge of the beauty & personal care category (Hair / Skin / Makeup specifically, depending on the role).
- For the New Category role: comfort with ambiguity and building a category's content playbook from scratch, since there's no existing template to follow.
We're prioritizing candidates from D2C brand marketing backgrounds over traditional category management or e-commerce operations backgrounds for this specific role. D2C brand marketers tend to have first-hand experience owning a brand's voice, running content end-to-end, and developing the kind of nuanced content instinct this role needs — understanding not just what to say, but how to say it in a way a category's audience actually responds to.
Reporting & Structure
Each Category Marketing Manager will own their category independently, with shared support from central design, performance marketing, and influencer/creator operations teams. Close day-to-day collaboration with the Category Management (buy-side) counterpart for the same category is expected.