Executive - Marketing

Purplle
Purplle

Marketing & Communications

Mumbai, Maharashtra, India

Posted on Jul 20, 2026
About Faces Canada

Faces Canada is one of India's fastest-growing mass-premium beauty brands, offering high-performance makeup and beauty products across face, eyes, lips and nails. We are present across Nykaa, Amazon, Flipkart, Myntra, Blinkit, our own D2C platform, and 1,000+ offline touchpoints including beauty-advisor-led stores and modern trade. We move fast, launch often, and obsess over what the Indian beauty consumer wants next.

The Role

This is a hands-on, execution-heavy brand marketing role at the centre of everything the brand ships — new product launches, e-commerce content, creatives, packaging and influencer campaigns. You will work directly with the Senior Marketing Manager and coordinate with product development, design, e-commerce, offline channel teams , supply chain and creative teams. It is an ideal role for someone who loves beauty, sweats the details, and wants to learn how a fast-growing beauty brand is built from the inside.

Key Responsibilities

New Product Development (NPD)

  • Support end-to-end NPD launches: coordinate briefs, timelines, shade/claim finalisation, sampling and launch readiness across product, packaging and vendor teams.
  • Track competitor launches and category trends (Sugar, Colorbar, Lakme, Maybelline and emerging D2C brands) and feed insights into the NPD pipeline.

E-commerce Content

  • Own product page content — titles, descriptions, A+ content, listing images and videos — across Nykaa, Amazon, Flipkart, Myntra, Blinkit and the Faces Canada D2C site.
  • Ensure listing hygiene, content accuracy and on-time content go-live for every launch and campaign.

Creatives, Campaigns and Launches

  • Write creative briefs and manage the design team/agencies to deliver campaign, platform and retail creatives on brand and on deadline.
  • Review and quality-check all creative output for brand consistency, claims accuracy and platform specs.
  • Manage any launch assets for offline or online channels

Packaging Design

  • Coordinate packaging design development: briefs, artwork iterations, legal/claims checks, print-vendor coordination and final artwork approvals.

Brand Operations

  • Manage brand calendars, launch trackers, budget and PO trackers, sample dispatches and day-to-day coordination that keeps the marketing engine running.

Who You Are

  • 3+ years of marketing experience; exposure to beauty, personal care, FMCG or e-commerce strongly preferred.
  • MBA / PGDM in Marketing preferred.
  • Enthusiastic about skincare, makeup and beauty — you follow trends, creators and launches because you genuinely enjoy the category.
  • Exceptionally detail-oriented — you catch the wrong shade name on a PDP before anyone else does.
  • A strong coordinator — comfortable driving timelines across design, product, e-commerce, supply chain and external partners without dropping balls.
  • A clear communicator with solid working knowledge of Excel/Google Sheets and PowerPoint.
  • A self-starter who takes ownership, works well under launch-week pressure and follows through to closure.

What You Get

  • A front-row seat to brand building at one of India's fastest-growing beauty companies.
  • Direct exposure to NPD, e-commerce, influencer marketing and packaging — the full brand toolkit in one role.
  • A fast growth path: high performers take on independent category or channel ownership.