Manager, CRM (Email Marketing)
Interview Kickstart
Marketing & Communications
Remote
Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.
Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart’s vision is to help every tech professional thrive in today’s fast-evolving tech industry.
With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom.
Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.
Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.
What does the role entail?
- Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives.
- Drive stronger adoption of Salesforce Marketing Cloud (SFMC) and keep the team updated on new features.
- A/B testing, automation, and performance analysis.
- Create engaging email & whatsapp content and design templates that resonate with our target audience.
- Analyze campaign performance metrics using tools like SFMC , providing insights and recommendations for improvement.
- Drive creative excellence to uplift the performance of campaigns.
- Monitor industry trends and best practices to continually refine and optimize our email marketing efforts.
- Monitoring and reporting of email campaign performance on a weekly, monthly and quarterly basis.
What would excite you?
- Complete ownership; there is minimal management and extreme autonomy
- High pedigree, high calibre team
- Contribute directly to the success of the business & the top-line impact
What would excite us?
- Bachelor's degree in business, marketing, or a related field. Master’s degree preferred.
- 5+ years of experience in CRM growth marketing role, with a strong track record of managing CRM systems.
- Proven experience in developing and executing CRM strategies that drive lead acquisition and customer engagement in a B2C setup.
- Deep understanding of Salesforce Marketing cloud platform.
- Exceptional analytical skills with a strong ability to interpret data and market trends.
- Outstanding leadership and interpersonal skills, with the ability to work collaboratively across teams.
- Excellent communication skills, with the capability to present strategic insights to stakeholders effectively.