About IDfy Labs

IDfy Labs is an entrepreneurial team within IDfy that is going to be working on fundamentally futuristic products in the Trust space. Our endeavor here is to work on products that will change the way our customers look at Fraud. This role is highly collaborative and you will work closely on not just the latest technologies, the focus will be on solving problems together with CEO (Ashok Hariharan), this will be a small team of 4-5 people across functions. This will be a crash course on building a product fast, taking it to market, and driving this 0-1 journey for the next generation of IDfy products.

Role Overview

You must be deeply customer-obsessed, naturally curious, and thrive in ambiguity. You will be responsible for identifying emerging opportunities, validating new ideas, and building entirely new products and businesses from the ground up.

This role exists to discover the next growth opportunities for IDfy by turning unstructured problems into scalable products—not by improving what already exists, but by creating what doesn't.

Here’s What Your Day Will Look Like…

• Identify white-space opportunities through customer insights, market research, and emerging technology trends.
• Validate new product ideas through customer discovery, hypothesis testing, rapid experimentation, and proof-of-concepts.
• Define product vision, strategy, and business cases for new ventures, taking ideas from concept to Product-Market Fit.
• Build and iterate MVPs in collaboration with Engineering, Design, Data Science, and Business teams, using customer feedback and data to guide decisions.
• Design and execute experiments to validate desirability, feasibility, viability, and scalability before investing in full-scale development.
• Own the end-to-end innovation lifecycle—from ideation and prototyping to pilot launches, early customer adoption, and successful handover for scale.
• Stay ahead of market trends, competitive landscape, regulatory changes, and advancements in AI to identify the next opportunities for IDfy.
  
  

We are the Perfect match if you have...

• 3–9 years of experience in Product Management, Innovation, Venture Building, Strategy Consulting, Product Strategy, Founder’s Office, or 0→1 product development within B2B SaaS, fintech, AI, or platform businesses.
• Exceptional problem-solving and first-principles thinking—you enjoy solving problems that have no predefined answers.
• Proven experience building products or launching new initiatives from scratch, taking ideas from concept to execution.
• Strong customer discovery and product validation skills, with experience conducting interviews, testing hypotheses, and iterating rapidly.
• High analytical ability with a data-driven approach to experimentation and decision-making.
• Comfortable working with ambiguity, changing priorities, and fast-moving environments where the path is rarely defined.
• Excellent stakeholder management skills, with the ability to influence Engineering, Business, Design, and Leadership teams.
• Entrepreneurial mindset—you take ownership, move quickly, challenge assumptions, and bias towards action.
• Obsessed with identifying opportunities before others do and passionate about building products that create entirely new value for customers.