Can you build a brand that people recognize before they even see the logo?

If yes, we should talk.

At IDfy, brand is not just storytelling—it’s strategy, perception, and market dominance. We don’t just communicate what we do; we shape how the world sees us.

We’re looking for an Director – Brand Marketing someone who doesn’t just manage brand, but owns it. From positioning and narrative to content and design, you will ensure every touchpoint reflects a sharp, differentiated, and unmistakable IDfy identity.

This role is not just about campaigns. It is about building a brand engine, one that scales with the business, drives recall and supports revenue.

Here’s What Your Day Will Look Like -

• You will act as the custodian and advocate of the IDfy brand, driving positioning, narrative, and consistency across all channels. Every message, every visual, every interaction—aligned and intentional.
• You will define and evolve how IDfy shows up in the market—our voice, our story, and our differentiation in a crowded B2B SaaS landscape.
• From thought leadership to website content, sales narratives to campaigns—you will own the content strategy and execution, ensuring clarity, consistency, and impact.
• You will oversee design across all touch points including -

-Website and digital assets

-Marketing campaigns and sales collaterals

-Internal communications (newsletters, publications).

-You ensure everything is visually sharp, consistent, and on-brand.

• Building and Scaling Brand Systems - You will establish and enforce brand guidelines, workflows, and quality benchmarks, ensuring scalable and efficient brand execution.
• Leading and Elevating the Team - You will build and mentor a high-performing team across content and design, raising the bar on thinking, execution, and speed.
• Partnering with Business Teams - You will work closely with Sales, Product, and Leadership teams, ensuring brand supports demand generation, product positioning, and business growth.

We’re a Perfect Match If You -

• Have 8–12 years of experience in brand marketing, content, or design-led roles
• Have strong experience in B2B SaaS or product companies
• Have owned brand strategy and execution end-to-end
• Are not coming from a traditional ad agency background
• Have a strong understanding of brand positioning, storytelling, and design systems
• Can balance strategy with hands-on execution
• Have experience leading teams and managing multiple stakeholders
• Thrive in fast-paced, high-ownership environments